Legal Digital Marketing Institute | eLearning Platform/Social Media Marketing for Lawyers (SMML)

  • $147

Social Media Marketing for Lawyers (SMML)

  • Course
  • 89 Lessons

In this course, participants will learn step-by-step how to develop and implement a social media marketing strategy for lawyers, law firms, and other legal service providers. This course goes from the fundamental aspects and tools of social media management to the development and implementation of strategies for each social media platform. Associated credential: Certified Legal Marketing Specialist - Social Media Marketing™ (CLMS-SM).

Welcome to Social Media Marketing for Lawyers (SMML)

Master the fundamentals of social media marketing for legal services, stand out in social media as a legal professional, and get certified.

Enroll in our social media marketing for legal services course to learn the fundamentals of social media marketing applied to legal services and transform your practice by implementing social media strategies that help build your professional brand.

Whether you are looking to kickstart your career in social media marketing or aiming to elevate your law firm's social media marketing strategies, this course is tailored just for you.

Why choose our Social Media Marketing for Lawyers Course?

  • The LDMI brings real-world experience to help you grasp complex social media marketing principles easily.

  • Apply what you learn with hands-on exercises that reinforce lecture material and help you internalize effective social media marketing tactics.

  • Test your knowledge as you progress through each module. Our quizzes are designed to consolidate your understanding and ensure you are on track.

  • Enhance your learning with access to high-quality, downloadable materials that you can review anytime and use to refine your social media marketing strategies.

  • Earn the Certified Legal Marketing Specialist - Social Media Marketing™ (CLMS-SM) credential, a specialist-level certification that validates your knowledge of social media marketing applied to legal services.

Here's what you'll learn by signing up to this course

  • The fundamental aspects of social media marketing applied to legal services.

  • About the most effective social media channels for legal services.

  • About social media profile optimization.

  • How to develop a social media calendar.

  • How to create content to share on social media.

  • About the most effective content types for each social media channel.

  • About social media bouncing.

  • About the KPIs that you need to measure in your social media strategy.

  • About the tools to manage your social media accounts effectively.

  • How to build a social media strategy for a legal practice step-by-step.

Who should enroll?

This course is ideal for legal professionals at all levels, including marketing managers within law firms, attorneys who manage their own practices, and anyone interested in understanding the dynamic field of social media marketing.

Course Content

To earn your certification, you must watch all the video lessons, pass the in-lesson quizzes and the final quiz.

Module 0: Read this first!

Course Instructions
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Course Compliance
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Attorney advertising guidelines
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Ethical practices in legal marketing
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Using the word EXPERT for advertising purposes
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Social media marketing vs social media marketing for lawyers
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Module 1: Social Media Marketing for lawyers at glance

Module Overview
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Lesson 1 - What is social media marketing?
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Lesson 2 - Why you need a social media marketing strategy for your legal practice
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Lesson 3 - Selecting the most effective social media networks for lawyers
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Lesson 4 - Engaging your audience and potential clients through social media
Lesson 5 - Building a brand through social media
Lesson 6 - An overview of social media metrics
Lesson 7 - Social media management tools
Lesson 8 - What to post on social media and in what format
Module Quiz
SMML MOD1 - Module Transcription.pdf
SMML MOD1 - Slide Deck.pdf

Module 2: Facebook and Instagram for Lawyers

Module Overview
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Lesson 1 - Things you should know about Facebook
Lesson 2 - Facebook profile optimization
Lesson 3 - Content types and content strategies for Facebook
Lesson 4 - Building a community through Facebook groups
Lesson 5 - Facebook events and other forms of monetization
Lesson 6 - Things you should know about Instagram
Lesson 7 - Instagram profile optimization
Lesson 8 - Content types and content strategies for Instagram
Lesson 9 - Using Meta Creator Studio to manage your Facebook and Instagram profiles
Module Quiz
SMML MOD2 - Module Transcription.pdf
SMML MOD2 - Slide Deck.pdf

Module 3: LinkedIn and Medium for Lawyers

Module Overview
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Lesson 1 - Things you should know about LinkedIn
Lesson 2 - LinkedIn profile optimization
Lesson 3 - Content types and content strategies for LinkedIn
Lesson 4 - Building a community through LinkedIn groups
Lesson 5 - Building brand equity for your law firm using LinkedIn newsletters and articles
Lesson 6 - Things you should know about Medium
Lesson 7 - Medium profile optimization
Lesson 8 - Content strategies for Medium
Lesson 9 - Medium and Blogging
Lesson 10 - SEO optimization and Medium
Module Quiz
SMML MOD3 - Module Transcription.pdf
SMML MOD3 - Slide Deck.pdf

Module 4: Twitter (X), TikTok and YouTube for Lawyers

Module Overview
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Lesson 1 - Things you should know about Twitter (X)
Lesson 2 - Twitter (X) profile optimization
Lesson 3 - Content types and content strategies for Twitter (X)
Lesson 4 - How often should you post on Twitter (X)
Lesson 5 - Things you should know about TikTok
Lesson 6 - TikTok profile optimization
Lesson 7 - Content strategies for TikTok
Lesson 8 - Things you should know about YouTube
Lesson 9 - YouTube profile optimization
Lesson 10 - Content strategies for YouTube
Lesson 11 - Scripting and video recording for YouTube
Lesson 12 - Using YouTube to drive traffic to your website
Module Quiz
SMML MOD4 - Module Transcription.pdf
SMML MOD4 - Slide Deck.pdf

Module 5: Building a Social Media Marketing strategy from scratch

Module Overview
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Lesson 1 - What is a social media marketing strategy?
Lesson 2 - Steps to create and execute a social media marketing strategy
Lesson 3 - Step 1: Determine your objectives
Lesson 4 - Step 2: Identify your target audience
Lesson 5 - Step 3: Choose the appropiate platforms
Lesson 6 - Step 4: Develop a content strategy
Lesson 7 - Step 5: Assign roles and responsibilities
Lesson 8 - Step 6: Implement the social media marketing strategy
Lesson 9 - Step 7: If your strategy is working, then escale it
Module Quiz
SMML MOD5 - Module Transcription.pdf
SMML MOD5 - Slide Deck.pdf

Course Resources

In this module, you'll find a list of resources to complement your learning experience.

Welcome to the Resources section
SMML Action Items & Strategies.pdf
SMML Course Exercises.pdf
SMML Course Workbook.pdf
SMML Resource - Leveraging LinkedIn for legal professionals Maximizing the power of professional networking.pdf
SMML Resource - 20 social media management tools that lawyers can leverage (and how to use them).pdf
SMML Resource - Navigating social media The Do's and Don'ts for lawyers.pdf
SMML Resource - Effective social media strategies for law firms.pdf
SMML Resource - Managing online reputation for legal professionals.pdf
SMML Resource - Social media crisis management for law firms.pdf
SMML Resource - Social media for community engagement and legal advocacy.pdf
LDMI List of Recommended Books & Publications.pdf

Earn your Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential

Final Quiz Instructions
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Final Quiz
What's Next
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About the Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential

The Certified Legal Marketing Specialist™- Social Media Marketing (CLMA-SM) certification was created with the goal to provide lawyers, law students, marketing students, legal marketing consultants, and professionals in charge of promoting legal services, with a specialist certification that can validate the knowledge obtained in the field of social media marketing for legal services.

Additionally, you'll get

  • A free PDF copy of the book Become a Legal Digital Marketer (Second Edition).

  • 30% discount on CLMA and CLDM exam vouchers. Available Q1 2026.

Frequently asked questions

You’ve got questions. We’ve got answers.

How long do I have to complete the course?

You can take as long as you want to complete the course.

How do I apply for the CLMS-SM credential?

Once you complete the course, send us an email at support@legaldminstitute.org to verify course completion and to proceed with issuing your certification and badge through the Certifier platform.

How long it will take to receive my certification after completing the course?

You will receive your certification and badge through the Certifier platform within a period of 1 to 3 business days.

Do I need to notify LDMI after I complete the course?

As of today, yes, you need to send us an email at support@legaldminstitute.org to proceed with issuing your certification and badge.

Enroll now and start learning how to build and execute a successful social media marketing strategy for your legal practice!

About Certifier

All LDMI’s certifications and badges are issued through the Certifier platform, so you, employers, recruiters, and anyone interested are able to verify your certification status and achievements. Once you complete an accredited course you will receive your certificate and badge through Certifier within a period of 1 to 3 business days.