In this course, participants will learn the fundamental concepts and strategies of SEO applied to lawyers and law firm websites. This course covers introductory concepts as well as the important aspects of on-page, off-page, technical, and local SEO applied to lawyers and law firm websites. Associated credential: Certified Legal Marketing Specialist - Search Engine Optimization™ (CLMS-SEO).
Master the fundamentals of search engine optimization, position your law firm website on search engines, and get certified.
Enroll in our search engine optimization for legal services course to learn the fundamentals of SEO applied to legal services and transform your practice by positioning your law firm’s website in search engines effectively.
Whether you are looking to kickstart your career in search engine optimization or aiming to elevate your law firm's website SEO strategy, this course is tailored just for you.
The LDMI brings real-world experience to help you grasp complex SEO principles easily.
Apply what you learn with hands-on exercises that reinforce lecture material and help you internalize effective SEO tactics.
Test your knowledge as you progress through each module. Our quizzes are designed to consolidate your understanding and ensure you are on track.
Enhance your learning with access to high-quality, downloadable materials that you can review anytime and use to refine your SEO strategies.
Earn the Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential, a specialist-level certification that validates your knowledge of SEO strategies applied to law firm websites.
The fundamental concepts of search engine optimization.
What you need to know about on-page SEO.
What you need to know about off-page SEO.
What you need to know about technical SEO.
What you need to know about local SEO.
How to optimize your website to rank higher on search engines.
The tools to improve your law firm website SEO ranking.
How to align your SEO strategy with your overall digital marketing strategy.
This course is ideal for legal professionals at all levels, including marketing managers within law firms, attorneys who manage their own practices, and anyone interested in understanding the dynamic field of SEO for law firm’s websites.
To earn your certification, you must watch all the video lessons, pass the in-lesson quizzes and the final quiz.
In this module, you'll find a list of resources to complement your learning experience.
The Certified Legal Marketing Specialist™- Search Engine Optimization (CLMA-SEO) certification was created with the goal to provide lawyers, law students, marketing students, legal marketing consultants and professionals in charge of promoting legal services, with an specialist-level certification that can validate the knowledge obtained in the field of search engine optimization for lawyers and law firm websites.
A free PDF copy of the book Become a Legal Digital Marketer (Second Edition).
30% discount on CLMA and CLDM exam vouchers. Available Q1 2026.
You can take as long as you want to complete the course.
Once you complete the course, send us an email at support@legaldminstitute.org to verify course completion and to proceed with issuing your certification and badge through the Certifier platform.
You will receive your certification and badge through the Certifier platform within a period of 1 to 3 business days.
As of today, yes, you need to send us an email at support@legaldminstitute.org to proceed with issuing your certification and badge.
All LDMI’s certifications and badges are issued through the Certifier platform, so you, employers, recruiters, and anyone interested are able to verify your certification status and achievements. Once you complete an accredited course you will receive your certificate and badge through Certifier within a period of 1 to 3 business days.