Search Engine Optimization for Law Firms (SEOFL)
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Module 0: Read this first!

Course Instructions
Module 1: Law firm SEO: Core concepts and tools

Module Overview
Lesson 1 - What is search engine optimization? (SEO)
Lesson 2 - What is search engine marketing? (SEM)
Lesson 3 - Difference between SEO and SEM
Lesson 4 - Understanding how search engines work
Lesson 5 - The difference between organic and paid search
Lesson 6 - What is keyword research?
Lesson 7 - Understanding search intent and keyword relevance
Lesson 8 - The importance of local search for lawyers and law firms
Lesson 9 - An introduction to SEO analytics and monitoring tools
Lesson 10 - Why you need an SEO strategy for your legal practice
SEOFL MOD1 - Slide Deck.pdf
SEOFL MOD1 - Module Transcription.pdf
Module Quiz
Module 2: Fundamentals of On-Page SEO

Module Overview
Lesson 1 - What is On-Page SEO?
Lesson 2 - Core concepts of On-Page SEO
Lesson 3 - The role of URL structure in SEO
Lesson 4 - Improving site speed for better SEO results
Lesson 5 - Performing keyword research with tools
Lesson 6 - Performing competitors research with tools
Lesson 7 - What is internal linking?
Lesson 8 - How to measure On-Page SEO results
SEOFL MOD2 - Slide Deck.pdf
SEOFL MOD2 - Module Transcription.pdf
Module Quiz
Module 3: Fundamentals of Off-Page SEO

Module Overview
Lesson 1 - What is Off-Page SEO?
Lesson 2 - Core concepts of Off-Page SEO
Lesson 3 - The process of establishing authority
Lesson 4 - Performing link analysis
Lesson 5 - What is link disavowing?
Lesson 6 - Performing link building
Lesson 7 - Content marketing and Off-Page SEO
Lesson 8 - How to measure Off-Page SEO results
SEOFL MOD3 - Slide Deck.pdf
SEOFL MOD3 - Module Transcription.pdf
Module Quiz
Module 4: Fundamentals of Technical SEO

Module Overview
Lesson 1 - Overview of technical SEO and how it impacts search rankings
Lesson 2 - Core concepts of technical SEO
Lesson 3 - How to structure a law firm's website
Lesson 4 - Internal linking and technical SEO
Lesson 5 - How to measure technical SEO results
Lesson 6 - An overview of the Google Search Console
SEOFL MOD4 - Slide Deck.pdf
SEOFL MOD4 - Module Transcription.pdf
Module Quiz
Module 5: Fundamentals of Local SEO

Module Overview
Lesson 1 - What is local SEO?
Lesson 2 - Core concepts of local SEO
Lesson 3 - The importance of local SEO for lawyers and law firms (Revisited)
Lesson 4 - Google My Business (GMB) for law firms
Lesson 5 - Using google maps to get found
Lesson 6 - Local link building strategies for law firms
SEOFL MOD5 - Slide Deck.pdf
SEOFL MOD5 - Module Transcription.pdf
Course Resources

Welcome to the Resources section
SEOFL Action Items & Strategies.pdf
SEOFL Course Exercises.pdf
SEOFL Course Workbook.pdf
SEOFL Resource - Voice search optimization Adapting to the new era of search queries.pdf
SEOFL Resource - Improve your law firm’s website ranking with these 10 SEO tools.pdf
SEOFL Resource - Building backlinks for law firm’s websites.pdf
SEOFL Resource - Navigating SEO analytics for legal services.pdf
SEOFL Resource - Mastering local search Winning strategies for law firms.pdf
SEOFL Resource - The role of quality content in law firm SEO.pdf
LDMI List of Recommended Books & Publications.pdf
Earn your Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential

Final Quiz Instructions
Final Quiz
Course Compliance
What's Next

Lesson 3 - Difference between SEO and SEM

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