Search Engine Optimization for Law Firms (SEOFL)
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Module 0: Read this first!

Course Instructions
Module 1: Law firm SEO: Core concepts and tools

Module Overview
Lesson 1 - What is search engine optimization? (SEO)
Lesson 2 - What is search engine marketing? (SEM)
Lesson 3 - Difference between SEO and SEM
Lesson 4 - Understanding how search engines work
Lesson 5 - The difference between organic and paid search
Lesson 6 - What is keyword research?
Lesson 7 - Understanding search intent and keyword relevance
Lesson 8 - The importance of local search for lawyers and law firms
Lesson 9 - An introduction to SEO analytics and monitoring tools
Lesson 10 - Why you need an SEO strategy for your legal practice
SEOFL MOD1 - Slide Deck.pdf
SEOFL MOD1 - Module Transcription.pdf
Module Quiz
Module 2: Fundamentals of On-Page SEO

Module Overview
Lesson 1 - What is On-Page SEO?
Lesson 2 - Core concepts of On-Page SEO
Lesson 3 - The role of URL structure in SEO
Lesson 4 - Improving site speed for better SEO results
Lesson 5 - Performing keyword research with tools
Lesson 6 - Performing competitors research with tools
Lesson 7 - What is internal linking?
Lesson 8 - How to measure On-Page SEO results
SEOFL MOD2 - Slide Deck.pdf
SEOFL MOD2 - Module Transcription.pdf
Module Quiz
Module 3: Fundamentals of Off-Page SEO

Module Overview
Lesson 1 - What is Off-Page SEO?
Lesson 2 - Core concepts of Off-Page SEO
Lesson 3 - The process of establishing authority
Lesson 4 - Performing link analysis
Lesson 5 - What is link disavowing?
Lesson 6 - Performing link building
Lesson 7 - Content marketing and Off-Page SEO
Lesson 8 - How to measure Off-Page SEO results
SEOFL MOD3 - Slide Deck.pdf
SEOFL MOD3 - Module Transcription.pdf
Module Quiz
Module 4: Fundamentals of Technical SEO

Module Overview
Lesson 1 - Overview of technical SEO and how it impacts search rankings
Lesson 2 - Core concepts of technical SEO
Lesson 3 - How to structure a law firm's website
Lesson 4 - Internal linking and technical SEO
Lesson 5 - How to measure technical SEO results
Lesson 6 - An overview of the Google Search Console
SEOFL MOD4 - Slide Deck.pdf
SEOFL MOD4 - Module Transcription.pdf
Module Quiz
Module 5: Fundamentals of Local SEO

Module Overview
Lesson 1 - What is local SEO?
Lesson 2 - Core concepts of local SEO
Lesson 3 - The importance of local SEO for lawyers and law firms (Revisited)
Lesson 4 - Google My Business (GMB) for law firms
Lesson 5 - Using google maps to get found
Lesson 6 - Local link building strategies for law firms
SEOFL MOD5 - Slide Deck.pdf
SEOFL MOD5 - Module Transcription.pdf
Course Resources

Welcome to the Resources section
SEOFL Action Items & Strategies.pdf
SEOFL Course Exercises.pdf
SEOFL Course Workbook.pdf
SEOFL Resource - Voice search optimization Adapting to the new era of search queries.pdf
SEOFL Resource - Improve your law firm’s website ranking with these 10 SEO tools.pdf
SEOFL Resource - Building backlinks for law firm’s websites.pdf
SEOFL Resource - Navigating SEO analytics for legal services.pdf
SEOFL Resource - Mastering local search Winning strategies for law firms.pdf
SEOFL Resource - The role of quality content in law firm SEO.pdf
LDMI List of Recommended Books & Publications.pdf
Earn your Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential

Final Quiz Instructions
Final Quiz
Course Compliance
What's Next

Search Engine Optimization for Law Firms (SEOFL)

Search Engine Optimization for Law Firms (SEOFL) serves as the official course to earn the Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential offered by the Legal Digital Marketing Institute.