In this, module we will cover the key elements of a legal marketing plan and how to develop it. Specifically, we’ll cover:

• What is a legal marketing plan and its key components.

• The key elements of an executive summary and how to write a mission statement.

• The tools and techniques to conduct a market analysis.

• How to apply a SWOT analysis and its importance.

• The process of identifying key competitors.

• How to create a buyer persona for targeted marketing efforts.

• The importance of establishing clear and measurable marketing objectives.

• Crafting a pricing strategy that aligns with the market positioning.

• Choosing the right channels to reach your target audience.

• Budgeting for marketing activities.

• Documenting and monitoring the legal marketing plan.