In this, module we will cover the execution of a digital marketing strategy for a legal practice through different digital channels. Specifically, we’ll cover:

• Reviewing the legal marketing plan.

• How to execute a social media strategy.

• How to execute a content marketing strategy.

• How to execute a paid advertising strategy.

• How to execute a community management strategy.

• How to execute an email marketing strategy.

• Website optimization and automations.

• The process of measuring results and applying changes.

• The process of documenting lessons learned for future legal marketing strategies.