Module Overview
Module Overview
Content Marketing for Legal Services (CMLS)
Module 1: Introduction to Content Marketing for legal services
Module 1: Introduction to Content Marketing for legal services
Module 2: Content types and formats for legal service providers
Module 2: Content types and formats for legal service providers
Module 3: Planning a Content Marketing strategy for a legal practice
Module 3: Planning a Content Marketing strategy for a legal practice
Module 4: Content production for legal services
Module 4: Content production for legal services
Module 5: Content distribution for legal services
Module 5: Content distribution for legal services
Module 6: Building and executing a Content Marketing strategy for a legal practice
Module 6: Building and executing a Content Marketing strategy for a legal practice
Course Resources
Course Resources
Earn your Certified Legal Marketing Specialist™ - Content Marketing (CLMS-CM) credential
Earn your Certified Legal Marketing Specialist™ - Content Marketing (CLMS-CM) credential
In this module, we'll cover:
What is content marketing and why it is important for your legal practice.
An introduction to content development.
The most effective content types and formats for legal service providers.
An overview of the research process for content marketing.
The definition of content curation and content repurposing.
An overview of user-generated content.
The relationship between content marketing and SEO.