Module Overview
Module Overview
Content Marketing for Legal Services (CMLS)
Module 1: Introduction to Content Marketing for legal services
Module 1: Introduction to Content Marketing for legal services
Module 2: Content types and formats for legal service providers
Module 2: Content types and formats for legal service providers
Module 3: Planning a Content Marketing strategy for a legal practice
Module 3: Planning a Content Marketing strategy for a legal practice
Module 4: Content production for legal services
Module 4: Content production for legal services
Module 5: Content distribution for legal services
Module 5: Content distribution for legal services
Module 6: Building and executing a Content Marketing strategy for a legal practice
Module 6: Building and executing a Content Marketing strategy for a legal practice
Course Resources
Course Resources
Earn your Certified Legal Marketing Specialist™ - Content Marketing (CLMS-CM) credential
Earn your Certified Legal Marketing Specialist™ - Content Marketing (CLMS-CM) credential
In this module, we'll cover:
Tailoring content formats and messages for different platforms.
How to integrate content distribution into your overall marketing calendar.
Best practices for cross-promotion and content repurposing to maximize reach.
Best practices for distributing content on LinkedIn, X, Facebook, Instagram, Medium and TikTok.