Course Compliance

Course Compliance

To complete this course, you'll need to make sure that all video lessons, audio lessons, quizzes, and other resources are marked as completed.

In the case of PDF files, you must download them for the lesson to be marked as completed.

The Institute will have access to the course dashboard to verify completion.

Once completion is verified, the Institute will proceed with issuing your certification and badge through the Certifier platform.

If you experience any technical issues related to completing the course, please email us at support@legaldminstitute.org, and we will assist you as soon as possible.

Social Media Marketing for Lawyers (SMML)

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Module 0: Read this first!

  • Course Instructions
  • Course Compliance
  • Attorney advertising guidelines
  • Ethical practices in legal marketing
  • Using the word EXPERT for advertising purposes
  • Social media marketing vs social media marketing for lawyers

Module 1: Social Media Marketing for lawyers at glance

  • Module Overview
  • Lesson 1 - What is social media marketing?
  • Lesson 2 - Why you need a social media marketing strategy for your legal practice
  • Lesson 3 - Selecting the most effective social media networks for lawyers
  • Lesson 4 - Engaging your audience and potential clients through social media
  • Lesson 5 - Building a brand through social media
  • Lesson 6 - An overview of social media metrics
  • Lesson 7 - Social media management tools
  • Lesson 8 - What to post on social media and in what format
  • Module Quiz
  • SMML MOD1 - Module Transcription.pdf
  • SMML MOD1 - Slide Deck.pdf

Module 2: Facebook and Instagram for Lawyers

  • Module Overview
  • Lesson 1 - Things you should know about Facebook
  • Lesson 2 - Facebook profile optimization
  • Lesson 3 - Content types and content strategies for Facebook
  • Lesson 4 - Building a community through Facebook groups
  • Lesson 5 - Facebook events and other forms of monetization
  • Lesson 6 - Things you should know about Instagram
  • Lesson 7 - Instagram profile optimization
  • Lesson 8 - Content types and content strategies for Instagram
  • Lesson 9 - Using Meta Creator Studio to manage your Facebook and Instagram profiles
  • Module Quiz
  • SMML MOD2 - Module Transcription.pdf
  • SMML MOD2 - Slide Deck.pdf

Module 3: LinkedIn and Medium for Lawyers

  • Module Overview
  • Lesson 1 - Things you should know about LinkedIn
  • Lesson 2 - LinkedIn profile optimization
  • Lesson 3 - Content types and content strategies for LinkedIn
  • Lesson 4 - Building a community through LinkedIn groups
  • Lesson 5 - Building brand equity for your law firm using LinkedIn newsletters and articles
  • Lesson 6 - Things you should know about Medium
  • Lesson 7 - Medium profile optimization
  • Lesson 8 - Content strategies for Medium
  • Lesson 9 - Medium and Blogging
  • Lesson 10 - SEO optimization and Medium
  • Module Quiz
  • SMML MOD3 - Module Transcription.pdf
  • SMML MOD3 - Slide Deck.pdf

Module 4: Twitter (X), TikTok and YouTube for Lawyers

  • Module Overview
  • Lesson 1 - Things you should know about Twitter (X)
  • Lesson 2 - Twitter (X) profile optimization
  • Lesson 3 - Content types and content strategies for Twitter (X)
  • Lesson 4 - How often should you post on Twitter (X)
  • Lesson 5 - Things you should know about TikTok
  • Lesson 6 - TikTok profile optimization
  • Lesson 7 - Content strategies for TikTok
  • Lesson 8 - Things you should know about YouTube
  • Lesson 9 - YouTube profile optimization
  • Lesson 10 - Content strategies for YouTube
  • Lesson 11 - Scripting and video recording for YouTube
  • Lesson 12 - Using YouTube to drive traffic to your website
  • Module Quiz
  • SMML MOD4 - Module Transcription.pdf
  • SMML MOD4 - Slide Deck.pdf

Module 5: Building a Social Media Marketing strategy from scratch

  • Module Overview
  • Lesson 1 - What is a social media marketing strategy?
  • Lesson 2 - Steps to create and execute a social media marketing strategy
  • Lesson 3 - Step 1: Determine your objectives
  • Lesson 4 - Step 2: Identify your target audience
  • Lesson 5 - Step 3: Choose the appropiate platforms
  • Lesson 6 - Step 4: Develop a content strategy
  • Lesson 7 - Step 5: Assign roles and responsibilities
  • Lesson 8 - Step 6: Implement the social media marketing strategy
  • Lesson 9 - Step 7: If your strategy is working, then escale it
  • Module Quiz
  • SMML MOD5 - Module Transcription.pdf
  • SMML MOD5 - Slide Deck.pdf

Course Resources

  • Welcome to the Resources section
  • SMML Action Items & Strategies.pdf
  • SMML Course Exercises.pdf
  • SMML Course Workbook.pdf
  • SMML Resource - Leveraging LinkedIn for legal professionals Maximizing the power of professional networking.pdf
  • SMML Resource - 20 social media management tools that lawyers can leverage (and how to use them).pdf
  • SMML Resource - Navigating social media The Do's and Don'ts for lawyers.pdf
  • SMML Resource - Effective social media strategies for law firms.pdf
  • SMML Resource - Managing online reputation for legal professionals.pdf
  • SMML Resource - Social media crisis management for law firms.pdf
  • SMML Resource - Social media for community engagement and legal advocacy.pdf
  • LDMI List of Recommended Books & Publications.pdf

Earn your Certified Legal Marketing Specialistâ„¢ - Social Media Marketing (CLMS-SM) credential

  • Final Quiz Instructions
  • Final Quiz
  • What's Next