Module Overview
Module Overview
Social Media Marketing for Lawyers (SMML)
Module 1: Social Media Marketing for lawyers at glance
Module 1: Social Media Marketing for lawyers at glance
Module 2: Facebook and Instagram for Lawyers
Module 2: Facebook and Instagram for Lawyers
Module 3: LinkedIn and Medium for Lawyers
Module 3: LinkedIn and Medium for Lawyers
Module 4: Twitter (X), TikTok and YouTube for Lawyers
Module 4: Twitter (X), TikTok and YouTube for Lawyers
Module 5: Building a Social Media Marketing strategy from scratch
Module 5: Building a Social Media Marketing strategy from scratch
Earn your Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential
Earn your Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential
In this module, we'll cover:
Things you must know about LinkedIn.
LinkedIn profile optimization.
Content types and content strategies for LinkedIn.
Building a community through LinkedIn Groups.
Building brand equity for your law firm using LinkedIn Newsletters and articles.
Leveraging LinkedIn Events.
Things you must know about Medium.
Medium profile optimization.
Content strategies for Medium.
Medium and blogging.
SEO optimization for Medium.