Social Media Marketing for Lawyers (SMML)
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Module 0: Read this first!

Course Instructions
Module 1: Social Media Marketing for lawyers at glance

Module Overview
Lesson 1 - What is social media marketing?
Lesson 2 - Why you need a social media marketing strategy for your legal practice
Lesson 3 - Selecting the most effective social media networks for lawyers
Lesson 4 - Engaging your audience and potential clients through social media
Lesson 5 - Building a brand through social media
Lesson 6 - An overview of social media metrics
Lesson 7 - Social media management tools
Lesson 8 - What to post on social media and in what format
Module Quiz
Module 2: Facebook and Instagram for Lawyers

Module Overview
Lesson 1 - Things you should know about Facebook
Lesson 2 - Facebook profile optimization
Lesson 3 - Content types and content strategies for Facebook
Lesson 4 - Building a community through Facebook groups
Lesson 5 - Facebook events and other forms of monetization
Lesson 6 - Things you should know about Instagram
Lesson 7 - Instagram profile optimization
Lesson 8 - Content types and content strategies for Instagram
Lesson 9 - Using Meta Creator Studio to manage your Facebook and Instagram profiles
Module Quiz
Module 3: LinkedIn and Medium for Lawyers

Module Overview
Lesson 1 - Things you should know about LinkedIn
Lesson 2 - LinkedIn profile optimization
Lesson 3 - Content types and content strategies for LinkedIn
Lesson 4 - Building a community through LinkedIn groups
Lesson 5 - Building brand equity for your law firm using LinkedIn newsletters and articles
Lesson 6 - Things you should know about Medium
Lesson 7 - Medium profile optimization
Lesson 8 - Content strategies for Medium
Lesson 9 - Medium and Blogging
Lesson 10 - SEO optimization and Medium
Module Quiz
Module 4: Twitter (X), TikTok and YouTube for Lawyers

Module Overview
Lesson 1 - Things you should know about Twitter (X)
Lesson 2 - Twitter (X) profile optimization
Lesson 3 - Content types and content strategies for Twitter (X)
Lesson 4 - How often should you post on Twitter (X)
Lesson 5 - Things you should know about TikTok
Lesson 6 - TikTok profile optimization
Lesson 7 - Content strategies for TikTok
Lesson 8 - Things you should know about YouTube
Lesson 9 - YouTube profile optimization
Lesson 10 - Content strategies for YouTube
Lesson 11 - Scripting and video recording for YouTube
Lesson 12 - Using YouTube to drive traffic to your website
Module Quiz
Module 5: Building a Social Media Marketing strategy from scratch

Module Overview
Lesson 1 - What is a social media marketing strategy?
Lesson 2 - Steps to create and execute a social media marketing strategy
Lesson 3 - Step 1: Determine your objectives
Lesson 4 - Step 2: Identify your target audience
Lesson 5 - Step 3: Choose the appropiate platforms
Lesson 6 - Step 4: Develop a content strategy
Lesson 7 - Step 5: Assign roles and responsibilities
Lesson 8 - Step 6: Implement the social media marketing strategy
Lesson 9 - Step 7: If your strategy is working, then escale it
Module Quiz
Course Resources

Welcome to the Resources section
SMML Action Items & Strategies.pdf
SMML Course Exercises.pdf
SMML Course Workbook.pdf
SMML Resource - Leveraging LinkedIn for legal professionals Maximizing the power of professional networking.pdf
SMML Resource - 20 social media management tools that lawyers can leverage (and how to use them).pdf
SMML Resource - Navigating social media The Do's and Don'ts for lawyers.pdf
SMML Resource - Effective social media strategies for law firms.pdf
SMML Resource - Managing online reputation for legal professionals.pdf
SMML Resource - Social media crisis management for law firms.pdf
SMML Resource - Social media for community engagement and legal advocacy.pdf
LDMI List of Recommended Books & Publications.pdf
Earn your Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential

Final Quiz Instructions
Final Quiz
Course Compliance
What's Next

Social Media Marketing for Lawyers (SMML)

Social Media Marketing for Lawyers (SMML) serves as the official course to earn the Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential offered by the Legal Digital Marketing Institute.