Social Media Marketing for Lawyers (SMML)
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Module 0: Read this first!

Course Instructions
Module 1: Social Media Marketing for lawyers at glance

Module Overview
Lesson 1 - What is social media marketing?
Lesson 2 - Why you need a social media marketing strategy for your legal practice
Lesson 3 - Selecting the most effective social media networks for lawyers
Lesson 4 - Engaging your audience and potential clients through social media
Lesson 5 - Building a brand through social media
Lesson 6 - An overview of social media metrics
Lesson 7 - Social media management tools
Lesson 8 - What to post on social media and in what format
Module Quiz
Module 2: Facebook and Instagram for Lawyers

Module Overview
Lesson 1 - Things you should know about Facebook
Lesson 2 - Facebook profile optimization
Lesson 3 - Content types and content strategies for Facebook
Lesson 4 - Building a community through Facebook groups
Lesson 5 - Facebook events and other forms of monetization
Lesson 6 - Things you should know about Instagram
Lesson 7 - Instagram profile optimization
Lesson 8 - Content types and content strategies for Instagram
Lesson 9 - Using Meta Creator Studio to manage your Facebook and Instagram profiles
Module Quiz
Module 3: LinkedIn and Medium for Lawyers

Module Overview
Lesson 1 - Things you should know about LinkedIn
Lesson 2 - LinkedIn profile optimization
Lesson 3 - Content types and content strategies for LinkedIn
Lesson 4 - Building a community through LinkedIn groups
Lesson 5 - Building brand equity for your law firm using LinkedIn newsletters and articles
Lesson 6 - Things you should know about Medium
Lesson 7 - Medium profile optimization
Lesson 8 - Content strategies for Medium
Lesson 9 - Medium and Blogging
Lesson 10 - SEO optimization and Medium
Module Quiz
Module 4: Twitter (X), TikTok and YouTube for Lawyers

Module Overview
Lesson 1 - Things you should know about Twitter (X)
Lesson 2 - Twitter (X) profile optimization
Lesson 3 - Content types and content strategies for Twitter (X)
Lesson 4 - How often should you post on Twitter (X)
Lesson 5 - Things you should know about TikTok
Lesson 6 - TikTok profile optimization
Lesson 7 - Content strategies for TikTok
Lesson 8 - Things you should know about YouTube
Lesson 9 - YouTube profile optimization
Lesson 10 - Content strategies for YouTube
Lesson 11 - Scripting and video recording for YouTube
Lesson 12 - Using YouTube to drive traffic to your website
Module Quiz
Module 5: Building a Social Media Marketing strategy from scratch

Module Overview
Lesson 1 - What is a social media marketing strategy?
Lesson 2 - Steps to create and execute a social media marketing strategy
Lesson 3 - Step 1: Determine your objectives
Lesson 4 - Step 2: Identify your target audience
Lesson 5 - Step 3: Choose the appropiate platforms
Lesson 6 - Step 4: Develop a content strategy
Lesson 7 - Step 5: Assign roles and responsibilities
Lesson 8 - Step 6: Implement the social media marketing strategy
Lesson 9 - Step 7: If your strategy is working, then escale it
Module Quiz
Course Resources

Welcome to the Resources section
SMML Action Items & Strategies.pdf
SMML Course Exercises.pdf
SMML Course Workbook.pdf
SMML Resource - Leveraging LinkedIn for legal professionals Maximizing the power of professional networking.pdf
SMML Resource - 20 social media management tools that lawyers can leverage (and how to use them).pdf
SMML Resource - Navigating social media The Do's and Don'ts for lawyers.pdf
SMML Resource - Effective social media strategies for law firms.pdf
SMML Resource - Managing online reputation for legal professionals.pdf
SMML Resource - Social media crisis management for law firms.pdf
SMML Resource - Social media for community engagement and legal advocacy.pdf
LDMI List of Recommended Books & Publications.pdf
Earn your Certified Legal Marketing Specialist™ - Social Media Marketing (CLMS-SM) credential

Final Quiz Instructions
Final Quiz
Course Compliance
What's Next

Lesson 2 - LinkedIn profile optimization

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