In this course, participants will learn step-by-step how to develop and implement a branding strategy for lawyers, law firms, and other legal service providers. This course goes from the fundamental concepts of branding to more advanced topics such as brand development, brand management, rebranding, and employer branding.. Associated credential: Certified Legal Marketing Specialist - Branding™ (CLMS-B).
Master the fundamentals of branding for legal services, build an amazing brand for your law firm and get certified.
Enroll in our branding for legal services course to learn the fundamentals of branding applied to legal services and transform your practice by building a brand that stands out in the legal sector.
Whether you are looking to kickstart your career in legal branding or aiming to elevate your law firm's branding strategies, this course is tailored just for you.
The LDMI bring real-world experience to help you grasp complex branding principles easily.
Apply what you learn with hands-on exercises that reinforce lecture material and help you internalize effective branding tactics.
Test your knowledge as you progress through each module. Our quizzes are designed to consolidate your understanding and ensure you are on track.
Enhance your learning with access to high-quality, downloadable materials that you can review anytime and use to refine your branding strategies.
Earn the Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential, a specialist-level certification that validates your knowledge of branding applied to legal services.
The fundamental concepts related to branding.
What is a brand and its key components.
Understand the difference between a brand and a trademark.
Understand the process of rebranding and to identify if it is necessary.
About brand congruence and the style guide.
How to manage a brand.
How to turn employees into ravishing fans through employer branding.
How to build a branding strategy for a legal practice step-by-step.
This course is ideal for legal professionals at all levels, including marketing managers within law firms, attorneys who manage their own practices, and anyone interested in understanding the dynamic field of legal branding.
To earn your certification, you must watch all the video lessons, pass the in-lesson quizzes and the final quiz.
In this module, you'll find a list of resources to complement your learning experience.
The Certified Legal Marketing Specialist™ - Branding (CLMS-B) certification was created with the goal to provide lawyers, law students, marketing students, legal marketing consultants and professionals in charge of promoting legal services, with a specialist certification that can validate the knowledge obtained in the field of branding for legal services.
A free PDF copy of the book Become a Legal Digital Marketer (Second Edition).
30% discount on CLMA and CLDM exam vouchers. Available Q1 2026.
You can take as long as you want to complete the course.
Once you complete the course, send us an email at support@legaldminstitute.org to verify course completion and to proceed with issuing your certification and badge through the Certifier platform.
You will receive your certification and badge through the Certifier platform within a period of 1 to 3 business days.
As of today, yes, you need to send us an email at support@legaldminstitute.org to proceed with issuing your certification and badge.
All LDMI’s certifications and badges are issued through the Certifier platform, so you, employers, recruiters, and anyone interested are able to verify your certification status and achievements. Once you complete an accredited course you will receive your certificate and badge through Certifier within a period of 1 to 3 business days.