In this module, we'll cover:

• The importance of branding in the legal industry.

• The difference between personal branding and law firm branding.

• The brand development process.

• The process of defining your law firm’s vision, mission, values, target market and client’s persona.

• How to craft your law firm’s brand voice and personality.

• The elements of visual identity: Logo, color scheme, and typography.

• How to create a cohesive and professional brand style guide and the application of brand elements across different mediums.

• How to develop a professional branded website.