Module Overview

In this module, we'll cover:

  • What is employer’s branding and its importance in the legal sector.

  • Difference between employer’s brand and consumer brand.

  • The impact of employer’s branding in recruitment, selection and firm reputation.

  • The concept of employer’s value proposition (EVP).

  • Best practices for showcasing a law firm’s culture and work environment.

  • Employer’s branding in job description, recruitment materials and career fairs.

  • The role of leadership in employer’s branding.