In this module, we'll cover:

• The importance of personal branding in the legal profession

• The difference between personal branding from corporate branding

• How to assess the current state of your personal branding

• How to develop your personal brand statement and narrative

• The importance of consistency in professional appearance and behavior

• Networking and public speaking as tools for brand building

• How to optimize your social media profiles for personal branding

• How to engage your network and building relationships online

• How to self-monitor your online reputation