Content Marketing for Legal Services (CMLS)
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Module 0: Read this first!

Course Instructions
Course Compliance
Attorney advertising guidelines
Ethical practices in legal marketing
Using the word EXPERT for advertising purposes
Content marketing vs content marketing for legal services
Module 1: Introduction to Content Marketing for legal services

Module Overview
Lesson 1 - What is content marketing?
Lesson 2 - Why you need a content marketing strategy for your legal practice
Lesson 3 - An introduction to content development
Lesson 4 - Content types and formats for content marketing
Lesson 5 - Conducting research for content marketing
Lesson 6 - Content curation and aggregation
Lesson 7 - Content repurposing and recycling
Lesson 8 - An overview of user-generated content
Lesson 9 - Content marketing and SEO
Module Quiz
CMLS MOD1 - Module Transcription.pdf
CMLS MOD1 - Slide Deck.pdf
Module 2: Content types and formats for legal service providers

Module Overview
Lesson 1 - Aligning a content strategy with your law firm's branding and client needs
Lesson 2 - Best practices for law firm's blogs and articles
Lesson 3 - How to craft effective law firm's newsletters
Lesson 4 - Types of video content: Informative, testimonial and educational
Lesson 5 - Best practices for video production and storytelling
Lesson 6 - Content types and formats for different social media platforms
Lesson 7 - Principles of effective infographic design
Lesson 8 - The difference between eBooks, whitepapers and reports
Lesson 9 - Long-form content for legal audiences (Part 1)
Lesson 10 - Long-form content for legal audiences (Part 2)
Lesson 11 - Starting a law firm's podcast: Themes, format and production
Module Quiz
CMLS MOD2 - Module Transcription.pdf
CMLS MOD2 - Slide Deck.pdf
Module 3: Planning a Content Marketing strategy for a legal practice

Module Overview
Lesson 1 - Identifying your target audience and their needs
Lesson 2 - Creating a client's persona to guide content creation
Lesson 3 - Mapping out the clients journey and identifying content opportunities for each stage
Lesson 4 - Developing a content calendar
Lesson 5 - Selecting the appropiate channels for distributing content
Lesson 6 - Online tools and techniques for tracking and analyzing content performance
Lesson 7 - Incorporating a content marketing plan into a legal marketing plan
Module Quiz
CMLS MOD3 - Module Transcription.pdf
CMLS MOD3 - Slide Deck.pdf
Module 4: Content production for legal services

Module Overview
Lesson 1 - Conducting keyword research and using SEO principles to guide content creation
Lesson 2 - Ensuring content aligns with the law firm's brand voice, values and ethical standards
Lesson 3 - Best practices for writing clear, engaging and informative content
Lesson 4 - Using headlines, subheadings and bullet points to improve content readability
Lesson 5 - Editing and proofreading content to ensure accuracy and professionalism
Lesson 6 - Tools and software for creating professional quality multimedia content
Module Quiz
CMLS MOD4 - Module Transcription.pdf
CMLS MOD4 - Slide Deck.pdf
Module 5: Content distribution for legal services

Module Overview
Lesson 1 - Tailoring content formats and messages for different platforms
Lesson 2 - Integrating content distribution into a marketing calendar
Lesson 3 - Best practices for cross promotion and content repurposing to maximize reach
Lesson 4 - Best practices for distributing content on LinkedIn, X, Facebook, Instagram and TikTok
Module Quiz
CMLS MOD5 - Module Transcription.pdf
CMLS MOD5 - Slide Deck.pdf
Module 6: Building and executing a Content Marketing strategy for a legal practice

Module Overview
Lesson 1 - What is a content marketing strategy?
Lesson 2 - The steps to create an effective content marketing strategy for a legal practice
Lesson 3 - Step 1: Set clear goals and objectives
Lesson 4 - Step 2: Identifying and segmenting your target audience
Lesson 5 - Step 3: Audit your current content
Lesson 6 - Step 4: Identify the best content distribution channels
Lesson 7 - Step 5: Select the content types and formats
Lesson 8 - Step 6: Determine your budget and resources
Lesson 9 - Step 7: Creating an editorial calendar
Lesson 10 - Step 8: Develop the content
Lesson 11 - Step 9: Publish the content on the selected distribution channels
Lesson 12 - Step 10: Selecting a content analytics tool
Lesson 13 - Step 11: Identify successful content strategies for replication and escalation
Module Quiz
CMLS MOD6 - Module Transcription.pdf
CMLS MOD6 - Slide Deck.pdf
Course Resources

Welcome to the Resources section
CMLS Action Items & Strategies.pdf
CMLS Course Exercises.pdf
CMLS Course Workbook.pdf
CMLS Resource - Leveraging blogging for law firm growth A strategic spproach.pdf
CMLS Resource - Content distribution tools that lawyers can leverage (and how to use them).pdf
CMLS Resource - Content curation for legal professionals Adding value to your audience.pdf
CMLS Resource - Interactive Content for law firms.pdf
CMLS Resource - Video Content in legal marketing Engaging clients through visual storytelling.pdf
LDMI Resource - Recommended Books & Publications.pdf
Earn your Certified Legal Marketing Specialist™ - Content Marketing (CLMS-CM) credential

Final Quiz Instructions
Final Quiz
What's Next

Lesson 7 - Content repurposing and recycling

Lesson unavailable

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