In this module, we'll cover:

• How to identify your target audience and their needs.

• How to create a client persona to guide content creation.

• Mapping out the client’s journey and identifying content opportunities for each stage.

• The process of developing a content a calendar.

• Selecting the appropriate channels for distributing content.

• Leveraging partnerships and networks for content distribution.

• Tools and techniques for tracking and analyzing content performance.

• Incorporating the content marketing plan into the legal marketing plan.