Content Marketing for Legal Services (CMLS)
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Module 0: Read this first!

Course Instructions
Module 1: Introduction to Content Marketing for legal services

Module Overview
Lesson 1 - What is content marketing?
Lesson 2 - Why you need a content marketing strategy for your legal practice
Lesson 3 - An introduction to content development
Lesson 4 - Content types and formats for content marketing
Lesson 5 - Conducting research for content marketing
Lesson 6 - Content curation and aggregation
Lesson 7 - Content repurposing and recycling
Lesson 8 - An overview of user-generated content
Lesson 9 - Content marketing and SEO
Module Quiz
CMLS MOD1 - Module Transcription.pdf
CMLS MOD1 - Slide Deck.pdf
Module 2: Content types and formats for legal service providers

Module Overview
Lesson 1 - Aligning a content strategy with your law firm's branding and client needs
Lesson 2 - Best practices for law firm's blogs and articles
Lesson 3 - How to craft effective law firm's newsletters
Lesson 4 - Types of video content: Informative, testimonial and educational
Lesson 5 - Best practices for video production and storytelling
Lesson 6 - Content types and formats for different social media platforms
Lesson 7 - Principles of effective infographic design
Lesson 8 - The difference between eBooks, whitepapers and reports
Lesson 9 - Long-form content for legal audiences (Part 1)
Lesson 10 - Long-form content for legal audiences (Part 2)
Lesson 11 - Starting a law firm's podcast: Themes, format and production
Module Quiz
CMLS MOD2 - Module Transcription.pdf
CMLS MOD2 - Slide Deck.pdf
Module 3: Planning a Content Marketing strategy for a legal practice

Module Overview
Lesson 1 - Identifying your target audience and their needs
Lesson 2 - Creating a client's persona to guide content creation
Lesson 3 - Mapping out the clients journey and identifying content opportunities for each stage
Lesson 4 - Developing a content calendar
Lesson 5 - Selecting the appropiate channels for distributing content
Lesson 6 - Online tools and techniques for tracking and analyzing content performance
Lesson 7 - Incorporating a content marketing plan into a legal marketing plan
Module Quiz
CMLS MOD3 - Module Transcription.pdf
CMLS MOD3 - Slide Deck.pdf
Module 4: Content production for legal services

Module Overview
Lesson 1 - Conducting keyword research and using SEO principles to guide content creation
Lesson 2 - Ensuring content aligns with the law firm's brand voice, values and ethical standards
Lesson 3 - Best practices for writing clear, engaging and informative content
Lesson 4 - Using headlines, subheadings and bullet points to improve content readability
Lesson 5 - Editing and proofreading content to ensure accuracy and professionalism
Lesson 6 - Tools and software for creating professional quality multimedia content
Module Quiz
CMLS MOD4 - Module Transcription.pdf
CMLS MOD4 - Slide Deck.pdf
Module 5: Content distribution for legal services

Module Overview
Lesson 1 - Tailoring content formats and messages for different platforms
Lesson 2 - Integrating content distribution into a marketing calendar
Lesson 3 - Best practices for cross promotion and content repurposing to maximize reach
Lesson 4 - Best practices for distributing content on LinkedIn, X, Facebook, Instagram and TikTok
Module Quiz
CMLS MOD5 - Module Transcription.pdf
CMLS MOD5 - Slide Deck.pdf
Module 6: Building and executing a Content Marketing strategy for a legal practice

Module Overview
Lesson 1 - What is a content marketing strategy?
Lesson 2 - The steps to create an effective content marketing strategy for a legal practice
Lesson 3 - Step 1: Set clear goals and objectives
Lesson 4 - Step 2: Identifying and segmenting your target audience
Lesson 5 - Step 3: Audit your current content
Lesson 6 - Step 4: Identify the best content distribution channels
Lesson 7 - Step 5: Select the content types and formats
Lesson 8 - Step 6: Determine your budget and resources
Lesson 9 - Step 7: Creating an editorial calendar
Lesson 10 - Step 8: Develop the content
Lesson 11 - Step 9: Publish the content on the selected distribution channels
Lesson 12 - Step 10: Selecting a content analytics tool
Lesson 13 - Step 11: Identify successful content strategies for replication and escalation
Module Quiz
CMLS MOD6 - Module Transcription.pdf
CMLS MOD6 - Slide Deck.pdf
Course Resources

Welcome to the Resources section
CMLS Action Items & Strategies.pdf
CMLS Course Exercises.pdf
CMLS Course Workbook.pdf
CMLS Resource - Leveraging blogging for law firm growth A strategic spproach.pdf
CMLS Resource - Content distribution tools that lawyers can leverage (and how to use them).pdf
CMLS Resource - Content curation for legal professionals Adding value to your audience.pdf
CMLS Resource - Interactive Content for law firms.pdf
CMLS Resource - Video Content in legal marketing Engaging clients through visual storytelling.pdf
LDMI Resource - Recommended Books & Publications.pdf
Earn your Certified Legal Marketing Specialist™ - Content Marketing (CLMS-CM) credential

Final Quiz Instructions
Final Quiz
Course Compliance
What's Next

Lesson 9 - Content marketing and SEO

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