Module Overview
Module Overview
Search Engine Optimization for Law Firms (SEOFL)
Module 1: Law firm SEO: Core concepts and tools
Module 1: Law firm SEO: Core concepts and tools
Module 2: Fundamentals of On-Page SEO
Module 2: Fundamentals of On-Page SEO
Module 3: Fundamentals of Off-Page SEO
Module 3: Fundamentals of Off-Page SEO
Module 4: Fundamentals of Technical SEO
Module 4: Fundamentals of Technical SEO
Module 5: Fundamentals of Local SEO
Module 5: Fundamentals of Local SEO
Course Resources
Course Resources
Earn your Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential
Earn your Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential
In this module, we'll cover:
The concept and difference between SEO and SEM.
How search engines work.
The difference between organic and paid search.
The fundamentals of keyword research, search intent and keyword relevance.
An introduction to on-page, off-page and technical SEO.
The importance of backlinks and local search for lawyers and law firms.
The relationship between SEO and content marketing.
An introduction to SEO analytics and monitoring tools.