Module Overview

Module Overview

In this module, we'll cover:

  • What is Local SEO?

  • Core concepts of Local SEO.

  • The importance of Local SEO for Law Firms.

  • Google My Business for Law Firms.

  • Using Google Maps to get found.

  • Local Link Building for Law Firms.

  • How to measure Local SEO results.

Search Engine Optimization for Law Firms (SEOFL)

Buy nowLearn more

Module 0: Read this first!

  • Course Instructions
  • Course Compliance
  • Attorney advertising guidelines
  • Ethical practices in legal marketing
  • Using the word EXPERT for advertising purposes
  • General SEO vs SEO for law firms

Module 1: Law firm SEO: Core concepts and tools

  • Module Overview
  • Lesson 1 - What is search engine optimization? (SEO)
  • Lesson 2 - What is search engine marketing? (SEM)
  • Lesson 3 - Difference between SEO and SEM
  • Lesson 4 - Understanding how search engines work
  • Lesson 5 - The difference between organic and paid search
  • Lesson 6 - What is keyword research?
  • Lesson 7 - Understanding search intent and keyword relevance
  • Lesson 8 - The importance of local search for lawyers and law firms
  • Lesson 9 - An introduction to SEO analytics and monitoring tools
  • Lesson 10 - Why you need an SEO strategy for your legal practice
  • SEOFL MOD1 - Slide Deck.pdf
  • SEOFL MOD1 - Module Transcription.pdf
  • Module Quiz

Module 2: Fundamentals of On-Page SEO

  • Module Overview
  • Lesson 1 - What is On-Page SEO?
  • Lesson 2 - Core concepts of On-Page SEO
  • Lesson 3 - The role of URL structure in SEO
  • Lesson 4 - Improving site speed for better SEO results
  • Lesson 5 - Performing keyword research with tools
  • Lesson 6 - Performing competitors research with tools
  • Lesson 7 - What is internal linking?
  • Lesson 8 - How to measure On-Page SEO results
  • SEOFL MOD2 - Slide Deck.pdf
  • SEOFL MOD2 - Module Transcription.pdf
  • Module Quiz

Module 3: Fundamentals of Off-Page SEO

  • Module Overview
  • Lesson 1 - What is Off-Page SEO?
  • Lesson 2 - Core concepts of Off-Page SEO
  • Lesson 3 - The process of establishing authority
  • Lesson 4 - Performing link analysis
  • Lesson 5 - What is link disavowing?
  • Lesson 6 - Performing link building
  • Lesson 7 - Content marketing and Off-Page SEO
  • Lesson 8 - How to measure Off-Page SEO results
  • SEOFL MOD3 - Slide Deck.pdf
  • SEOFL MOD3 - Module Transcription.pdf
  • Module Quiz

Module 4: Fundamentals of Technical SEO

  • Module Overview
  • Lesson 1 - Overview of technical SEO and how it impacts search rankings
  • Lesson 2 - Core concepts of technical SEO
  • Lesson 3 - How to structure a law firm's website
  • Lesson 4 - Internal linking and technical SEO
  • Lesson 5 - How to measure technical SEO results
  • Lesson 6 - An overview of the Google Search Console
  • SEOFL MOD4 - Slide Deck.pdf
  • SEOFL MOD4 - Module Transcription.pdf
  • Module Quiz

Module 5: Fundamentals of Local SEO

  • Module Overview
  • Lesson 1 - What is local SEO?
  • Lesson 2 - Core concepts of local SEO
  • Lesson 3 - The importance of local SEO for lawyers and law firms (Revisited)
  • Lesson 4 - Google My Business (GMB) for law firms
  • Lesson 5 - Using google maps to get found
  • Lesson 6 - Local link building strategies for law firms
  • SEOFL MOD5 - Slide Deck.pdf
  • SEOFL MOD5 - Module Transcription.pdf

Course Resources

  • Welcome to the Resources section
  • SEOFL Action Items & Strategies.pdf
  • SEOFL Course Exercises.pdf
  • SEOFL Course Workbook.pdf
  • SEOFL Resource - Voice search optimization Adapting to the new era of search queries.pdf
  • SEOFL Resource - Improve your law firm’s website ranking with these 10 SEO tools.pdf
  • SEOFL Resource - Building backlinks for law firm’s websites.pdf
  • SEOFL Resource - Navigating SEO analytics for legal services.pdf
  • SEOFL Resource - Mastering local search Winning strategies for law firms.pdf
  • SEOFL Resource - The role of quality content in law firm SEO.pdf
  • LDMI List of Recommended Books & Publications.pdf

Earn your Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential

  • Final Quiz Instructions
  • Final Quiz
  • What's Next