Welcome to the Resources section

Welcome to the Resources section

In this section, you will find additional resources to increase your knowledge on the topic.

Search Engine Optimization for Law Firms (SEOFL)

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Module 0: Read this first!

  • Course Instructions
  • Course Compliance
  • Attorney advertising guidelines
  • Ethical practices in legal marketing
  • Using the word EXPERT for advertising purposes
  • General SEO vs SEO for law firms

Module 1: Law firm SEO: Core concepts and tools

  • Module Overview
  • Lesson 1 - What is search engine optimization? (SEO)
  • Lesson 2 - What is search engine marketing? (SEM)
  • Lesson 3 - Difference between SEO and SEM
  • Lesson 4 - Understanding how search engines work
  • Lesson 5 - The difference between organic and paid search
  • Lesson 6 - What is keyword research?
  • Lesson 7 - Understanding search intent and keyword relevance
  • Lesson 8 - The importance of local search for lawyers and law firms
  • Lesson 9 - An introduction to SEO analytics and monitoring tools
  • Lesson 10 - Why you need an SEO strategy for your legal practice
  • SEOFL MOD1 - Slide Deck.pdf
  • SEOFL MOD1 - Module Transcription.pdf
  • Module Quiz

Module 2: Fundamentals of On-Page SEO

  • Module Overview
  • Lesson 1 - What is On-Page SEO?
  • Lesson 2 - Core concepts of On-Page SEO
  • Lesson 3 - The role of URL structure in SEO
  • Lesson 4 - Improving site speed for better SEO results
  • Lesson 5 - Performing keyword research with tools
  • Lesson 6 - Performing competitors research with tools
  • Lesson 7 - What is internal linking?
  • Lesson 8 - How to measure On-Page SEO results
  • SEOFL MOD2 - Slide Deck.pdf
  • SEOFL MOD2 - Module Transcription.pdf
  • Module Quiz

Module 3: Fundamentals of Off-Page SEO

  • Module Overview
  • Lesson 1 - What is Off-Page SEO?
  • Lesson 2 - Core concepts of Off-Page SEO
  • Lesson 3 - The process of establishing authority
  • Lesson 4 - Performing link analysis
  • Lesson 5 - What is link disavowing?
  • Lesson 6 - Performing link building
  • Lesson 7 - Content marketing and Off-Page SEO
  • Lesson 8 - How to measure Off-Page SEO results
  • SEOFL MOD3 - Slide Deck.pdf
  • SEOFL MOD3 - Module Transcription.pdf
  • Module Quiz

Module 4: Fundamentals of Technical SEO

  • Module Overview
  • Lesson 1 - Overview of technical SEO and how it impacts search rankings
  • Lesson 2 - Core concepts of technical SEO
  • Lesson 3 - How to structure a law firm's website
  • Lesson 4 - Internal linking and technical SEO
  • Lesson 5 - How to measure technical SEO results
  • Lesson 6 - An overview of the Google Search Console
  • SEOFL MOD4 - Slide Deck.pdf
  • SEOFL MOD4 - Module Transcription.pdf
  • Module Quiz

Module 5: Fundamentals of Local SEO

  • Module Overview
  • Lesson 1 - What is local SEO?
  • Lesson 2 - Core concepts of local SEO
  • Lesson 3 - The importance of local SEO for lawyers and law firms (Revisited)
  • Lesson 4 - Google My Business (GMB) for law firms
  • Lesson 5 - Using google maps to get found
  • Lesson 6 - Local link building strategies for law firms
  • SEOFL MOD5 - Slide Deck.pdf
  • SEOFL MOD5 - Module Transcription.pdf

Course Resources

  • Welcome to the Resources section
  • SEOFL Action Items & Strategies.pdf
  • SEOFL Course Exercises.pdf
  • SEOFL Course Workbook.pdf
  • SEOFL Resource - Voice search optimization Adapting to the new era of search queries.pdf
  • SEOFL Resource - Improve your law firm’s website ranking with these 10 SEO tools.pdf
  • SEOFL Resource - Building backlinks for law firm’s websites.pdf
  • SEOFL Resource - Navigating SEO analytics for legal services.pdf
  • SEOFL Resource - Mastering local search Winning strategies for law firms.pdf
  • SEOFL Resource - The role of quality content in law firm SEO.pdf
  • LDMI List of Recommended Books & Publications.pdf

Earn your Certified Legal Marketing Specialist™ - Search Engine Optimization (CLMS-SEO) credential

  • Final Quiz Instructions
  • Final Quiz
  • What's Next