Module Overview
Module Overview
Branding for Legal Services (BFLS)
Module 1: Introduction to Legal Branding
Module 1: Introduction to Legal Branding
Module 2: Brand development for law firms
Module 2: Brand development for law firms
Module 3: Brand management for law firms
Module 3: Brand management for law firms
Module 4: Employer's branding for law firms
Module 4: Employer's branding for law firms
Module 5: Rebranding and evolving a law firm's brand
Module 5: Rebranding and evolving a law firm's brand
Module 6: Personal branding for lawyers
Module 6: Personal branding for lawyers
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
In this module, we'll cover:
The importance of branding in the legal industry.
The difference between personal branding and law firm branding.
The brand development process.
The process of defining your law firm’s vision, mission, values, target market and client’s persona.
How to craft your law firm’s brand voice and personality.
The elements of visual identity: Logo, color scheme, and typography.
How to create a cohesive and professional brand style guide and the application of brand elements across different mediums.
How to develop a professional branded website.