Module Overview
Module Overview
Branding for Legal Services (BFLS)
Module 1: Introduction to Legal Branding
Module 1: Introduction to Legal Branding
Module 2: Brand development for law firms
Module 2: Brand development for law firms
Module 3: Brand management for law firms
Module 3: Brand management for law firms
Module 4: Employer's branding for law firms
Module 4: Employer's branding for law firms
Module 5: Rebranding and evolving a law firm's brand
Module 5: Rebranding and evolving a law firm's brand
Module 6: Personal branding for lawyers
Module 6: Personal branding for lawyers
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
In this module, we'll cover:
What is employer’s branding and its importance in the legal sector.
Difference between employer’s brand and consumer brand.
The impact of employer’s branding in recruitment, selection and firm reputation.
The concept of employer’s value proposition (EVP).
Best practices for showcasing a law firm’s culture and work environment.
Employer’s branding in job description, recruitment materials and career fairs.
The role of leadership in employer’s branding.