Course Instructions
Course Instructions
Branding for Legal Services (BFLS)
Module 1: Introduction to Legal Branding
Module 1: Introduction to Legal Branding
Module 2: Brand development for law firms
Module 2: Brand development for law firms
Module 3: Brand management for law firms
Module 3: Brand management for law firms
Module 4: Employer's branding for law firms
Module 4: Employer's branding for law firms
Module 5: Rebranding and evolving a law firm's brand
Module 5: Rebranding and evolving a law firm's brand
Module 6: Personal branding for lawyers
Module 6: Personal branding for lawyers
Earn your Certified Legal Marketing Specialistâ„¢ - Branding (CLMS-B) credential
Earn your Certified Legal Marketing Specialistâ„¢ - Branding (CLMS-B) credential
To complete this course and earn your certification, you must:
Watch all video lessons until the end; otherwise, they will not be marked as completed.
Listen to all audio lessons until the end; otherwise, they will not be marked as completed (if applicable).
Complete all module quizzes and the final quiz in the last section.
Download and read the attached resources (optional).
Download and complete the attached exercises (optional).
Download and complete the attached workbook (optional).
Please note that the terms law firm, legal department, lawyer, legal services, legal service provider, and similar expressions are used interchangeably throughout this course.
Send us an email to support@legaldminstitute.org to verify the course completion and proceed with the issuance of your certification.
Note: To achieve 100% progress in this course, you must watch and listen to all video and audio lessons (if applicable) until the end, download all resources (otherwise they will not be marked as completed), pass all module quizzes, and successfully complete the final exam.