Module Overview
Module Overview
Branding for Legal Services (BFLS)
Module 1: Introduction to Legal Branding
Module 1: Introduction to Legal Branding
Module 2: Brand development for law firms
Module 2: Brand development for law firms
Module 3: Brand management for law firms
Module 3: Brand management for law firms
Module 4: Employer's branding for law firms
Module 4: Employer's branding for law firms
Module 5: Rebranding and evolving a law firm's brand
Module 5: Rebranding and evolving a law firm's brand
Module 6: Personal branding for lawyers
Module 6: Personal branding for lawyers
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
In this module, we'll cover:
What is brand management and its functions.
The process of managing a legal brand.
Determining the legal brand positioning and values.
Developing and implementing brand marketing initiatives.
Assessing and reviewing brand performance.
Enhancing and maintaining brand equity.