Module Overview
Module Overview
Branding for Legal Services (BFLS)
Module 1: Introduction to Legal Branding
Module 1: Introduction to Legal Branding
Module 2: Brand development for law firms
Module 2: Brand development for law firms
Module 3: Brand management for law firms
Module 3: Brand management for law firms
Module 4: Employer's branding for law firms
Module 4: Employer's branding for law firms
Module 5: Rebranding and evolving a law firm's brand
Module 5: Rebranding and evolving a law firm's brand
Module 6: Personal branding for lawyers
Module 6: Personal branding for lawyers
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
Earn your Certified Legal Marketing Specialist™ - Branding (CLMS-B) credential
In this module, we'll cover:
The importance of personal branding in the legal profession
The difference between personal branding from corporate branding
How to assess the current state of your personal branding
How to develop your personal brand statement and narrative
The importance of consistency in professional appearance and behavior
Networking and public speaking as tools for brand building
How to optimize your social media profiles for personal branding
How to engage your network and building relationships online
How to self-monitor your online reputation